the texture is soft going on and it stays soft on your lips for hours. it's not waxy like ChapStik or Burt's Bees and you can get it PLAIN without the burny and annoying mint, cherry, or menthol flavors. why someone would add burny flavors to something you're supposed to apply to chapped lips is beyond me. it goes on smoothly and completely, and actually works to hydrate, as opposed to just sort of being a waxy covering to your lips.
love love love this stuff.

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