this stuff is awesome. Its main ingredients is zinc & titanium oxide, a physical (as opposed to chemical) sunscreen that blocks against all spectrum of UVA/UVB rays, doesn't get converted into damaging free radicals unlike chemical sunscreens, and has a high SPF at 50. its name--"soft finish sun milk" fits, because it is non greasy, not oily, applies smooth and dries to a non drying matte-ish finish. The price is steep but comparable to asian facial sunscreens that can be easily found in the US ie Shiseido Urban Environment defense spf 42 which is $30 plus tax. Unlike other physical sunscreens I've noticed minimal whitish cast that blends in easily and becomes unnoticeable after a few minutes of wearing.
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